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Because search engines will change constantly, and the way that people search for things is that the way people search changes as well. So you'll want to be aware of this.
Post something daily to your blog
Post an article 1 to 2 times per week
Post something on facebook often and make sure that you mention your url in there somewhere.
Check your google analytics account, see how people are finding you. What terms are they using to see your site. Modify your marketing or write articles based on their searches and you'll rank higher.
That's the tip for the day.
Thanks for dropping in and reading about some of the things we do for you at Internet Business Consulting - DocMurdock located at http://www.docmurdock.com
We'll see you on the web!
Michael Murdock, CEO