DocMurdock - September 2007 Newsletter
Time for another edition of our newsletter. As we move more towards being an information resource for clients we wanted to catch you up on the goings on out on the net. What's new, what's exciting, and what you may want to be doing to get your website out there in front of many people.
Page Design -
I have been speaking with clients about web page design since the web was first launched. It's always been about what makes a visitor feel not only comfortable when they visit your site, but also what gets them in the mood to purchase.
It's good to consult with some trend experts when trying to decide what colors are good for your website, where potential triggers should be laid out to entice people to look and stay. Maybe you want to insert a Poll to ask questions about what people want to see on your site, or maybe you just want to ask an opinion about a particular matter in the news. Something to engage the visitors is a beautiful thing.
Another item to consider when doing web site design is what is the purpose of the site? Is it to inform, or do you wish to display and promote a single product. If you wish to display a single product, you're going to want to know about our next topic below and that's "Landing Pages".
Finding the proper mix of elements on a page is the job of a number of people out on the web. One of my favorites is a company called Marketing Sherpa. Why? because they wrote what is considered to be the bible on landing pages. What's a landing page you're now asking and before I go any further, let me explain. Have you ever opened up a webpage, click on a link and run into something that looks like this? (right click the link below and select "Open in New Window or New Tab)
What you'll see is a landing page. This has something to offer, it tells you a little bit about what it does, it also offers you a chance to sign up to receive more information about it. This is also what's sometimes known as a squeeze page. Under other circumstances this page might offer you to sign up, but when you do, it'd send you to another page trying to squeeze some money out of your pockets.
A landing page generally shows a picture of the product, talks about 3 or so benefits of the product and offers you a chance to purchase it, or sign up to hear more about it. At the site above you'll notice there's a picture of the product (in this case it's a newsletter), it's free and it lists a few of the benefits of downloading the free report. What it does not clue you into is that there's a bigger package that you can get and resell which can create a steady income for you on the web with a simple 3-5 page website and even using paypal as a merchant processor.
What's a merchant processor? Why don't we cover that in another newsletter.
I like to make these brief so that I don't abuse your time. If you have a request for a newsletter subject, please send me an email to firstname.lastname@example.org and let me know what you'd like to see.
Thanks for taking time out to read this, tell all of your friends to sign up for our upcoming newsletter at our site: http://www.moreprofitperiod.com where they can download a copy of our eBook which is chock full of resources for creating a presence on the Internet.
We look forward to hearing from you soon.
To your success,