Tuesday, June 19, 2007

Tracking Visitors to your site...

What methods are you as a site owner using to track visitors to your site? I can think of two that I recommend that everyone look into:

1. http://docmurdock.hitslink.com/

2. http://www.google.com/analytics/

The 1st one is a charged service, but amazing in the support aspects and the data collected. The 2nd one is Free, but it does take time and knowledge to set up, configure, monitor, etc. So the cost is determined in what is your billable time worth if you're doing things yourself.

If you're like me, you'll try both and see which one best fits your needs. I have several clients using the 1st option and they love it because when they have a problem, the support is readily available. The thing about free tools from Google (and I do love Google) is that the support is not always readily available and therefore this can cost you more in your time than it's really worth to set up.

Now the data...both give you a ton of things to mull through to determine whether or not you're getting the right people to your site, how long they are staying around, where they came from, what they were searching for, what door they came in...what door they exited through, whether they were new or repeat, what size their monitors are, what browser they use and almost what did they purchase for dinner. (last one...not quite, maybe next year).

Give them both a lookie-loo and see which one fits your needs. Ask me questions if you desire and I'll give you some brief answers to help you decide which one will work for you.

Look forward to hearing from you soon.

Michael Murdock, CEO
DocMurdock.com - Home of 100% Money-Back Guaranteed SEO

Friday, June 15, 2007

100% Satisfaction Guaranteed SEO

Yes, you did read the title correctly "100% Satisfaction Guaranteed SEO". That means we'll do what nobody else does. We'll perform SEO (Search Engine Optimization, or Website Optimization) on your website (the top 5 pages), and we'll do the submissions and revisions and such for 6 months. If you're not happy with our service at that time, we'll refund 100% of your money no questions asked.
Here's how this works. Basically SEO is a process. It requires an ongoing schedule of work to be done to be completely effective. Our objective is to get your website listed in as many places as we can on the various search engines so that more people see your name, your brand, your product name and will then come to your website. Once they get to your website as long as your message to purchase is clear, they'll either purchase, or they'll leave. That's the part we have no control over. Nobody does. That is unless they designed your site and crafted your sales message and have guaranteed you to get sales. If they have, we'll bring the market to your site so they can buy.

This process to get your site listed in multiple locations does take around 3-6 months time. We ask you to stay with us for 6 months. If you're not happy with our services on that 181st day, we'll give you a check for 100% of your money back, and we'll stop the services. However, if you are happy at that time, we'll toss in a couple of extra months and continue the service for 14 months instead of the 12 you're signing up for. Yes, it's true you can get something for nothing.

Some clients who approached us asked us for this for reassurances. We're more than happy to provide that and it's on our website where you sign up for the services as well.

Now, are you ready for some great exposure for your website? Are you ready to climb the ladder up the search engines and be noticed by your ideal market? We'll hope the answer to that is a resounding YES and this next step will make that simple:

Monday, June 11, 2007

What does it take to run YAHOO (YHOO)?

I guess at this point in time that's an interesting question for Terry Semel the current CEO who is looking at some shareholder disgust over his company's performance since 2001. The downslide from 477.00 a share to the 20's is pretty rocky. Sort of like Gil Amelio before he was ousted after receiving a Christmas card from a PIXAR employee which simply said "450,000.00 is not too much to pay for a Happy Apple Family" and then acting on it by purchasing NeXT from Steve Jobs...and the rest is pretty much history.

Terry, perhaps it's time for you to pass the torch along. Take your 77 million in stocks and bonuses and leave. (Save some though for the investigations that will come once someone is made new CEO). But for now take them and keep them to yourself.

Yahoo the company... you gotta get with the program. You need some fresh meat in the bullpen running things. You need to be more innovative, more focused, and more open to new ideas and new possibilities. What can a search engine, a portal site such as Yahoo be to the computer world? And then implement it.

It's funny, I was sharing with a friend this morning an idea that I had more than 4 years ago for something that related to automobiles which has only been partially implemented by Lexus (love to chat with their engineers for a bit and the rest would be soon). Some of those very things which I discussed with him could have been put into Yahoo more than 4 years ago and helped your company rise above Google and even put you in a place where a take over would have been possible, if that was the direction you ultimately wanted to go.

But hindsight is 20/20 and looking to the moment is better than the past or even the future. What is there lacking today at this point in time from Goole or Yahoo or MSN that should be available to every computer user out there in the blink of an eye?

And why doesn't Yahoo have that item on its portal page? Why is it falling behind some other providers of information and using layouts that don't really compliment things in a way that users want them today?

Why is it not going after advertising in a way similar to Google and allowing users to make money vs. short circuiting their profit streams and sending them running from Yahoo Search Marketing like rats fleeing a sinking ship? These are some things you need to ask yourself.

It does not appear that you're able to run the ship as you thought you could. Perhaps it's time for new blood at the helm. Time to take the Black Pearl that is Yahoo out of the harbor past the jetty and into the oceans of profitability once more.

As I mentioned to another blogger, I'd be happy to toss my hat into the CEO ring for this position, but there'd need to be some changes and the board...they'd have to leave as well. We'd redo things at the management level from the top down, tighten the belts up and prepare for the coming storm which we'd weather and sail into smooth seas with a stock price of $200.00 a share by the end of 2008 or sooner if I had my way.

What does it take to run YAHOO? A great imagination, a taste for the absurd and the guts to jump out and do it.

Am more than ready to take that on. Is Yahoo ready for some real change? Only their board will decide that and if they offer, I am listening.

Michael Murdock, CEO

Friday, June 01, 2007

Are you swarming yet?

Hi Everybody!

For most people, getting high-quality targeted visitors
to their site is probably one of the "hardest" things to
do ... unfortunately it's also the most important.

The reason it's difficult for most small businesses and
online marketers is that the majority of popular site
promotion strategies either take up A LOT of time, cost
a lot of money, or are too risky. Right?

Well, I'm emailing you today because I want to let you
know about a new, fully-automated traffic-generation
system that can send 1000s of targeted prospects to
your site, every single day, absolutely FREE!


Would you believe that this new system is:

-> 100% Free! - Always has been, and always will be
-> Automated - 5 minutes to set it up, then forget it
-> Targeted - you'll get only real, targeted traffic
-> "Viral" - your traffic will increase exponentially

I thought it was too good to be true at first ... but
after testing it out, the results have been extremely
profitable. And the feedback so far has been great:

"Holy *#@% ... this is really amazing! I never thought
something free could bring so much traffic. Truthfully,
it seems to be working better than most of my paid ads."

Anyway, do us both a favor and check it out ASAP. It's
still pretty new and you will benefit even more if you
create your FREE account now before most people join.


Give it a try and let me know what you think ...


Michael Murdock