Tuesday, November 02, 2004

More hits are good for my website - A Myth you should avoid..
by Michael Murdock

I hear this all the time. "I can get you listed on 100,000 websites for $29.95" and..."I can get you 100,000 hits on your website for the same price". Avoid these like the plague.

First off you don't need a 100,000 visitors to your site. What you need is 100,000 CUSTOMERS on your site searching for your product or service. Very simply you're not going to find many people doing this for you. DocMurdock? will do this. Our mission is to find people looking for your product or service and bring them to your website so that you can sell them.

How do we do this? We evaluate your site for things that pull people in. Things that are magnets for people and attract them to stay on your site vs. things that repel them and send them to your competition. We also scour the web for those people and lead them to your site so they'll buy your product or service.

If you have an auto parts site and people show up looking to buy flowers...you're sales will not increase. If you have flowers and they show up to buy flowers...you're in the money. This is our objective. More sales for your company. More revenue. This is why we term what we do "Revenue Optimization" not Website Optimization. Kids optimize websites, and there are a lot of kids out there doing it. But...all the hits in the world are not going to increase your revenue, if they're not from people searching for your product.

With us, your hit counter may actually go down. It's not a bad thing, it just means that the people who are actually looking for your product or service are finally coming to your site. Another of our objectives is to increase the stay time of visitors. If they're there for less than a minute...sales will dwindle. If we put things in the right places, give them a call to action, ask them to do something, we keep them there. The longer a potential client is on your site, the more apt they are to purchase something.

Give them a reason to stay there. Offer them something free, ask them to subscribe to a newsletter, buy something, see something, get something for free...there are many ways to keep a customer on your site. Use attractive colors. Go out and see what the hottest websites are using for color schemes. Do those fit your business or your brand? Who are you using for branding and marketing? Check out www.howstudios.com for the best in the business. Howard Lim. Give him a call and tell him I referred you. He's great, and what he will create for you will help your business convey an image of greatness, one that will sell your product quickly.

100,000 websites...MYTH. There are really only 5 to be concerned with. One of them is listed to the right; GOOGLE the others vary from time to time, but keep in mind MSN, YAHOO, ALEXA, DOGPILE as some primary candidates to submit your site to.

Check out some books on designing websites, or contact a professional like my good friend Alex Paine at Websight Design in Sausalito. His team is awesome and they do high quality work for the right price. Tell them that I sent you over.

And in the end, simply use common sense when hiring a website promotion company. DocMurdock? has a reputation of offering quality service at a fair price, and our money-back guarantee is unrivaled in the business. We've never had to honor it due to happy clients, but if we ever do, we'll be honored just the same.

Next week: Graphics and sizing images. What's it do for website visibility