Tuesday, November 02, 2004

More hits are good for my website - A Myth you should avoid..
by Michael Murdock

I hear this all the time. "I can get you listed on 100,000 websites for $29.95" and..."I can get you 100,000 hits on your website for the same price". Avoid these like the plague.

First off you don't need a 100,000 visitors to your site. What you need is 100,000 CUSTOMERS on your site searching for your product or service. Very simply you're not going to find many people doing this for you. DocMurdock? will do this. Our mission is to find people looking for your product or service and bring them to your website so that you can sell them.

How do we do this? We evaluate your site for things that pull people in. Things that are magnets for people and attract them to stay on your site vs. things that repel them and send them to your competition. We also scour the web for those people and lead them to your site so they'll buy your product or service.

If you have an auto parts site and people show up looking to buy flowers...you're sales will not increase. If you have flowers and they show up to buy flowers...you're in the money. This is our objective. More sales for your company. More revenue. This is why we term what we do "Revenue Optimization" not Website Optimization. Kids optimize websites, and there are a lot of kids out there doing it. But...all the hits in the world are not going to increase your revenue, if they're not from people searching for your product.

With us, your hit counter may actually go down. It's not a bad thing, it just means that the people who are actually looking for your product or service are finally coming to your site. Another of our objectives is to increase the stay time of visitors. If they're there for less than a minute...sales will dwindle. If we put things in the right places, give them a call to action, ask them to do something, we keep them there. The longer a potential client is on your site, the more apt they are to purchase something.

Give them a reason to stay there. Offer them something free, ask them to subscribe to a newsletter, buy something, see something, get something for free...there are many ways to keep a customer on your site. Use attractive colors. Go out and see what the hottest websites are using for color schemes. Do those fit your business or your brand? Who are you using for branding and marketing? Check out www.howstudios.com for the best in the business. Howard Lim. Give him a call and tell him I referred you. He's great, and what he will create for you will help your business convey an image of greatness, one that will sell your product quickly.

100,000 websites...MYTH. There are really only 5 to be concerned with. One of them is listed to the right; GOOGLE the others vary from time to time, but keep in mind MSN, YAHOO, ALEXA, DOGPILE as some primary candidates to submit your site to.

Check out some books on designing websites, or contact a professional like my good friend Alex Paine at Websight Design in Sausalito. His team is awesome and they do high quality work for the right price. Tell them that I sent you over.

And in the end, simply use common sense when hiring a website promotion company. DocMurdock? has a reputation of offering quality service at a fair price, and our money-back guarantee is unrivaled in the business. We've never had to honor it due to happy clients, but if we ever do, we'll be honored just the same.

Next week: Graphics and sizing images. What's it do for website visibility

Wednesday, September 22, 2004

What is your Sales message?
by Michael Murdock


So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one...well you could buy it here...or go...YUCK!

Let's look at a simple way of changing that perspective of using a call to action.

Dr. Jerry Teplitz in one of his lessons at a place I will call IBI. You can look at it as the Free Enterprise Forum through IBI Global, located at www.ibiglobal.com described people's reading habits when reading a webpage as that of looking at a large letter "Z".

Within that letter "Z" are about 5-6 action points or calls to action. At least there should be. Upper left...Subscribe to our newsletter...upper right...BUY our PRODUCT...middle of the page...did you know this?...lower left...join our mailing list...lower right...BUY MORE PRODUCTS.

Question is, does your web page do this? If not, it should. Why? What if I told you that by doing this one simple thing, that you could increase your revenue from your website by as much as 30%! Would you do it then? If you were making $0.00 and you could increase that by 30% I think you might. Or if you were making $1,000.00 per month and you could increase that to $1,300.00 per month..or more. It keeps going up. Best part is 30% is not the limit of the increase. It goes up exponentially.

Granted this will not do it alone. You still need traffic coming that is searching for your product, or your service, and you need an attractive price point to deliver them to your shopping cart. However, this will increase their stay time on your website, and the longer people are there, the more apt they are to buy. This is a proven fact.

Language is key to everything in sales. Positioning of the product, size of images, attractiveness of the image/box, the way you ask someone to buy. The way that you "close" the sale.

Don't be afraid to ask for the business. Ask for it directly. Offer incentives to customers. Offer a money-back guarantee. All of these things instill confidence in your being the best alternative and make sure that you communicate that they'd be foolish to do business with anyone else but you.

You can be direct in that language "You'd be foolish to buy a product similar to this one". Or you could say "If I were you, I'd think twice about purchasing a "similar" product. You figure out what works for your buying public, but make the message clear. You want the business, you're willing to do just about anything to get the business, but you're the best deal going.

Once you have done that, your sales will increase. Make the message clear, position the product calls to action on your webpages in obvious places (see image below)



and then hire a firm like DocMurdock to optimize your website in your target market. Nothing like having a website for auto parts and the visitors who show up are looking for candy and don't buy anything. I can help you change that. So don't waste your time and your money. Come to someone who will work with you, and also who backs their services with a 100% money-back guarantee.




Next week: Graphics and sizing images. What's it do for website visibility

Saturday, September 11, 2004

Have you checked out these websites yet?

HOW Studios
DocMurdock
Clapper Law
Digibelly
DominoFiles
Jian Software
City Scarves
MMACS
IBI GLOBAL
IBI SUCCESS CHANNEL
FT PARTNERS
WEBSIGHT DESIGN


If not, you're missing out on a world of things you need. So...get out there and look at them! I recommend you patronize each and every one of these. They work in a new fashion known as cooperation. Try it, it's amazing.

Thanks for being here.

Michael

Tuesday, July 13, 2004

Are your keywords making money for you?

by Michael Murdock

I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be?

Keywords are what people type into a search engine to find something on the internet. These words are what drive user requests.

Words to live by I like to call them. Why? Because on the internet your website will live and die by the words you use, or the words I use when you hire me to optimize your site.

How many words should I use?
What should they say?
How many phrases should there be?
What's a phrase?

First off, let's cover what a keyword is. A keyword is a word or collection of words used to describe your website. For those doing their own website design these words are applied in what is called a meta tag such as the following:

meta name="keywords" content="these words, would describe, your site"

keywords should say something about your website. They should also directly reflect the content of your site. They should not be random words that have nothing to do with your site, or you. If they are, you can expect that your page ranking will fall rather than rise. Of course, you will still have to submit or resubmit your website to keep your page in the eyes of the various search engines.

The number of words and phrases should be no more than 21-22, or a combination of the two. I have seen sites that had over 780 keywords, but no content to support them. Even if there was content there to support that large number of words, it's fruitless to have that many words. Most search engines will ignore anything over the 22 words limit.

A phrase is defined as more than one word. "Real Estate Sales" is a phrase. "Real, Estate, Sales" is a collection of keywords. Both of these if used in a search would render completely different results.

Short, to the point, and using some of the keywords that describe your service or product. Here it's Auto Repair Service, it's New, and it's Terrific.

Description - The second most important item on the page. Make this relevant to the content (typing) that you have on your webpage:

Bob's New Terrific Auto Repair Service is the most experienced auto repair shop on the coast. Servicing All types of autos from 9am - 5pm 7 days a week. We offer early bird service on Fridays and Free Car Washes to all customers who pay by cash.

KEYWORDS -
Select about 22 words/phrases that descibe your product or service, and separate them with a comma. This line would look like: auto, automobile, service, terrific, new, free car wash, pay with cash.

How do I find these keywords? Use the following tools:

http://inventory.overture.com/d/searchinventory/suggestion/

This tool known as the Overture Keyword Suggestion Tool is one of the most widely used methods of finding out what subjects people are searching for. What products they are searching for, what services they search for.

Enter your words like this: star wars or use something like business plan sample and when you click the button, you will be presented with a listing of how many times that word or words was searched for in the past month. Picking the higher ranked ones will be good for your site.

How does keyword selection help sales? It helps in the sense that by selecting the correct keywords, your site will be more visible, found more often in searches, and as a result of more visitors, eventually you will get more sales. Please make sure that the BUY IT NOW message on your website is clear. If not, all the optimization in the world will not help your sales increase.

Next article: THE SALES MESSAGE

Sunday, July 11, 2004

If you're not using Shockwave or Flash, you're missing out on a lot of web based content

Thursday, July 01, 2004

What is the Internet doing for your business?

Is it bringing you clients? or are they passing you by like the time of day?

Does your website attract or repel?

Email me for a free analysis:
EMAIL

When you email, tell me a bit about your site, include the URL and what you'd like to see it do for you. I will examine the content there, analyze the loading time of the site, whether or not it has all animation, or there is some text to read through, and will include back to you a ranking report that shows you where you are on the various search engines.

Once you have read through the report, we should then converse about where you'd like your site to be and we can begin working together.

I look forward to helping you solve your website visibility isses.

Best regards,

Michael Murdock, CEO
DocMurdock
EMAIL

Saturday, May 22, 2004

Is your website lost on the internet?
Can people find you? or is your business suffering due to no clients?

I can change that and quickly. My business is website optimization.

I grow businesses by making your website the hottest thing on the internet
and I do it quickly.

Email me for a FREE WEBSITE RANKING REPORT on your site. When you email, make sure to include your name, email address, phone number, website URL, and what kind of business you're trying to promote on the Internet.

And do it quickly because every moment you waste, is another lost sale.

murdock@docmurdock.com